In a breakthrough moment for his racing career, Radford Chugg is set to take on the 2025 FIM Hard Enduro World Championship with a new level of professional support. After an impressive debut season that saw him finish 11th overall in the FIM class, Chugg has secured a multi-sponsor deal that transforms his racing approach from a self-funded privateer to a supported athlete.

Leading the charge is Sherco UK, who will provide Radford with his race bike for the upcoming season. Partnered with Eurotech, he’ll now benefit from a dedicated service team – a significant upgrade from his previous approach of maintaining and repairing his own bike late into the night after grueling race stages.

“This year, having a service team will make a big difference,” Chugg explained. Previously, while other riders were resting or recovering, he would be working on his bike, changing oil and tires, and getting minimal sleep. The new support means he can focus more on racing and recovery.

The sponsorship package extends beyond Sherco UK and Eurotech. Radford will continue his partnership with Oxa Exhaust Systems and Astra Bars, and has confirmed support from Plews Tyres. He’s also in discussions with additional sponsors, demonstrating the growing momentum behind this unique rider.

Known for his unconventional thumb throttle, Radford brings more than just racing skills to the sport. His journey from trials riding to hard enduro racing represents the sport’s spirit of innovation and determination.

With confirmed entries for the full 2025 season, and high anticipation for the Canadian event, Radford is ready to build on his remarkable first year. Having learned valuable lessons about sponsorship, travel, and race preparation, he’s approaching the new season with the same full-throttle commitment that defined his 2024 campaign